Our own James Kirkham will be presenting at the Youth Marketing conference in Athens on Monday.
During his session he'll be looking the rise of social media, and how this is leading to a new generation of entrepreneurial youngsters who are surprisingly commercially aware. James'll be examining how brands are responding to these changing behaviours. Nice one.
For more info, click here.
http://bit.ly/ysglov
This week we've announced that we'll soon be working with fantastic gourmet yoghurt brand, The Collective, building brand awareness.
Our campaign kicks off in April with The Collective Assignments, a sampling mechanic that will help drive national awareness through digital communities.
If you haven't tried The Collective's amazing yoghurts then you're totally missing out – they're utterly (or udderly?) delicious! Get stuck in!
We've been short-listed for three Revolution Awards, which is brilliant. We've been nominated in the following categories:
Guinness World Records – Best Use of Video
Tweet and Eat – Best Viral
Tweet and Eat – Best FMCG
Campaign
So all our fingers are crossed and massive congratulations to everyone involved as we feel that even to get short-listed is a wicked achievement.
Luxury menswear brand Dunhill has announced that Holler will responsible for working across their Spring/Summer 2012 brand campaign, to help grow the Dunhill Facebook platform as well as looking into other global social platforms.
Holler will also be helping Dunhill premiere three short films featuring British Olympians Sir Matthew Pinsent, Iain Percy and Louis Smith as part of the Voice campaign, using the branded Dunhill YouTube platform to raise awareness and traffic to the videos. Lovely, and super stylish stuff.
Like the Alfred Dunhill Facebook page here: http://www.facebook.com/AlfredDunhill
Our James has started the New Year with an enormous interview in industry publication Advertising Age on the Netflix UK launch.
Read the whole article here: http://bit.ly/zoRuYj and let us know on Twitter (@hollerlondon) if you agree with James' views.
Well jingle our bells – it's not escaped our attention that it's Christmas and this year we want to give our lovely clients something extra.
Introducing Santa Snap – just get a picture of the elusive Santa in our festive scene and the client office that submits the biggest picture of Mister Claus will win some awesome prizes.
The competitions are running every day this week running up until Christmas – even if you're not a Holler Client (and sadly if you're not it means you can't win) you can still play along.
Merry Christmas everyone!
Holler has launched a series of Facebook competitions and marketing activity to support the launch of the 'Selected By You' collection, part of the Precision Foam Colour range from John Frieda.
Facebook fans can apply to win one of 100 full-size products of the new shades, with a new shade announced each week.
Having successfully helped launch Precision Foam Colour, the first foam hair colourant into the UK market last October, John Frieda are now launching six new shades to complete the range. The new shades were chosen for release based partially on feedback that Holler recorded on the John Frieda social media channels during the 2010 launch.
Red Bull Canimation voting is underway to discover some of the best animation talent that the UK has to offer! The best animations get the chance to be featured on Channel4 and in cinemas nationwide – as well as bagging one of the awesome prizes on offer.
To vote, visit the gallery here and pick your favourite: http://canimation.redbull.co.uk/gallery
The top 10 from each category will be put in front of our prestigious panel of judges who will then decide who the ultimate winners are.
Ben Hooper has been appointed Client Services Director at Holler, in a newly created role.
The role has been created to respond to the demands of increasingly long term partnerships with our awesome client base. For us this was way beyond an account director position and instead is about hiring someone who has actually been behind some of the most successful and effective branded entertainment campaigns around.
Step forward Ben Hooper! He's worked across several global agencies (including Freud, Shine and Ogilvy) before moving to an in-house role at Red Bull and then coming to join the Holler fold.
Ben's a great addition to the Holler team – he will be introduced to most clients over the next month.
Our James continues his tour of awesome speaking and chairing engagements, this time in the sunny north – Manchester – for The Media Festival.
If you're popping along to the show (and you really should) James will be moderating both 'The New Business Model Panel' at 12.30 and also 'The SHORTCAST research Briefing: Quality short form video and advertising through to 2015' panel at 3pm. Both sessions take place tomorrow.
Give him a wave if you see him!
"RT @IHeartFashion__: Thank you to the gorgeous girls @LadyJills and @marinalouca over at @hollerlondon for sending over some lovely @joh ..."
@hollerlondon | about 9 hours ago
"Audiences are loyal to talent or content but aren't channel-loyal. In the post-advertising age advertisers and brands will have to become the talent."
Jon King