Holler

we get people talking about your brand

find out how...

All the people. So many people. We're proud of hiring real people.

People who have passions. People who make you think. People who have enthusiasm. People who get excited. People who wave their arms around too much. People who suggest a better way. People who sometimes can't stop talking. People who laugh too loud. People with an appetite. People with that look in their eyes. People who get the giggles. People with fierce imaginations. People who fire your soul.

#YOUDRIVE

In order to promote the new A-Class range to younger consumers, we used social amplification to conjure huge audience participation in the first ever TV advertising to be controlled by the viewer.
Handing ownership of how the ad played out to some 12m viewers demanded an extremely nimble and ever present social management team, running activity from behind the scenes, delivering surprise & delight tactics to an excitable audience while celebrating engagement at the
individual level.
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Brief

Take a pre-conceived ATL concept, created by AMV BBDO and make it happen using social amplification to conjure huge audience participation in the first ever TV advertising to be controlled by the viewer.

Idea

At the heart of the campaign is a series of three TV ads promoting the new A-Class vehicle to younger consumers. The spots featuring Kane Robinson (otherwise known as British rapper Kano) aired during the X-Factor and the audience were invited to choose what happened next, by voting via Twitter using #YOUDRIVE

Activity

Holler ran all social activity around the campaign. We provided an always-on response lab, creating dynamic movie posters on the fly, sending them out to those who engaged with the hashtag. Each personalised poster was tweeted back into the community, further exciting our target.

Each ad spot directed viewers to a dedicated YouTube channel where they could view both eventualities, use tools provided to customise their own version, and engaged viewers could even win prizes by spotting clues hidden in the ads when viewing online.

Results

Huge levels of organic conversation generated within Twitter, boosted by outreach to influential personalities on the platform including the likes of Example and Professor Green.

Holler were the first agency in the UK to market a TV show using social media (Skins, E4) and now we’re proud to have been an essential part in creating the first TV advert to be completely controlled via social media, too.

Read a full review of the campaign here
Sweet Boutique

To promote Revlon’s new Colorburst Lip Butter range, we created a social event set around real world store opening hours. Bringing our Facebook app to life with beautiful illustrations from artist Jason Brooks, this campaign saw us hit the 200,000 fans mark and created an astonishing 15% engagement rate within our Facebook community.
By letting our audience know something special was coming and teasing them with beautiful artwork that gave them a reason to keep coming back, we saw the community swell by 25,000 in just 15 days and in turn a groundswell of noise and conversation around Revlon’s Lip Butter launch in the UK. Boom.
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Brief

Use digital and social platforms to promote and highlight Revlon's new Colorburst Lip Butter range. Inspire trial, repeat purchase and advocacy on a mass scale.

Idea

For Sweet Boutique, the mechanic was simple. Give girls the chance to win 1 of 100 Colorburst Lip Butters - a new shade every week day, for three weeks. Set around real world store opening hours of 8am to 11pm, we created a 'social event' and reason to return.

This ticked the box of driving weight of purchase, along with clever encouragement copy, prompting desire to 'complete a collection'. Can't get all the Lip Butters you want in store? Come to our exclusive Facebook hub and get them here instead!

A Facebook like-gate preceded entry to our competition and we baked shareability into the process by encouraging our entrants to share the opportunity with their networks - helping to drive online word of mouth and setting our target market's world alight with buzz and conversation around Revlon and their new range.

To really bring the campaign to life, we reached out to form a partnership with contemporary artist Jason Brooks (Hed Kandi), working together to beautifully illustrate the new range and create stunning artwork to hook the attention of ladies nationwide.

Crucially, this is the first mobile enabled app built for Revlon, giving their audience the opportunity to enter on the move and with a reason to come back every day, we saw some astonishing engagement.

Results

Sweet Boutique represents a major milestone in our already hugely successful relationship with Revlon. Growing our Facebook community by over 25,000 fans in only three weeks saw us cross the 200,000 fans mark (adding 180,000 in 12 months) and saw a massive 15% engagement from our fans. In context and at the time of writing, Starbucks are riding on 0.7% and Coca Cola weigh in with 1.5%.

Our competition mechanic achieved over 50,000 entries in only twelve days, with a reach of over half a million during the campaign. Good times all round.
Tweet & Eat

Using the power of social recommendation to drive purchase intent and penetration, we developed the award winning campaign Tweet & Eat, a model we’ve since seen replicated, time and time again.
By owning the lunchtime hours on Twitter with a very simple, low barrier to entry mechanic, our target consumers were chomping at the bit to shout about innocent Veg Pots, at just the right time. With a reach of over 5 million and a call to action so good it couldn’t be missed, we saw 91% redemption of product trial vouchers, firmly rooting Veg Pots as a lunchtime staple.
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Brief

innocent came to us with a problem. Veg Pots were positioned as a perfect no-compromise lunch, yet they weren't achieving a large reach of customers. A huge 50% of product sales were being generated by only 16% of their total consumers. We were tasked with growing the reach of Veg Pots to help bring in new consumers.

Idea

The more you tweet, the cheaper you can eat. How simple is that?

This was a crowd sourced sampling campaign, using the power of social recommendation in order to drive purchase intent and penetration. Our succinct build allowed people to submit a tweet out to all their followers, containing #tweetandeat.

There were 6 different levels of discount voucher ranging from 50p off to a completely free Veg Pot. Consumers were even able to request a direct message through Twitter in order to be alerted when the discount voucher was updated, ensuring that it remained a constant reminder to try.

They could also see how far we were from the next level, encouraging people to beg their friends to tweet too, so that their beloved Veg Pot would cost them even less.

The nature of the Tweet and Eat mechanic meant that our audience were not only talking about Veg Pots at lunchtime, but were given an incentive to try.

Results

Tweet & Eat became a trending topic just 4hrs after launch with tweets reaching over 5 million people.

200,000 people visited the site to get involved and 50,000 people downloaded a coupon to trial the product. We also saw a 91% redemption rate on downloaded vouchers. Mental.

Our activity resulted in sales doubling over the course of the campaign. 16% of our audience were buying innocent Veg Pots to start with; post-campaign this grew to a whopping 31%.
We All Make The Games

To build on the overall ATL activity and create a fully integrated campaign, we designed a digital hub to live on Facebook, inviting the public to get involved and star in the advertising itself. Cue major buzz amongst a mass audience and a resulting ton of lovely user generated content.
By weaving social strategy into the core planning of this traditional advertising, we were able to unlock the true potential of our audience, giving the nation a way to feel involved in the action, all the while reflecting the true heart of the messaging ‘We All Make The Games’.
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Brief

Taking Leo Burnett's ATL thinking behind We All Make The Games we implanted a social heart that harnessed social, turning the concept into a fully integrated campaign.

Idea

We conceived, designed and built a Facebook application that allowed users to upload photos of themselves enjoying the London Olympics, with the chance to see their images used, real-time, in ATL executions up and down the land, from print, digital display in tube stations, through to digital outdoor on Piccadilly Circus.

Centering the entire Olympics campaign around user-generated content was a first for the brand, and the responsiveness in being able to show consumer reaction to events right after they happen was extremely well received.

Results

With a reach of over a quarter of a million we witnessed a whopping 65,000+ users get stuck into making the games with stacks of lovely UGC. Needless to say, the mood of the nation was electric come the end of the games, with the individual highlighted in a multi-channel drive to play back these good feelings to an enthusiastic community.
Skins

The first agency to market a TV show using social media; we built a community of hardcore fans by giving them the tools to take ownership of the show and actively promote it in their own right. Reaching out to this bunch in their natural online habitats and inviting them to make their mark by shaping the show, witnessed vast uptake and engagement from day one.
The show enjoyed the highest levels of awareness in Channel 4's history and with 1.6 million viewers at launch, we helped make it the largest ever opening audience for an E4 drama, putting the likes of Lost and 24 in the shade.
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Brief 

Turn the launch of Skins into an entertainment event for an audience increasingly spending time away from the TV.

The Opportunity 

You are a guest in the attention span of the 16-24 year old audience. Bore them and they will ruthlessly filter you out. Get it right and they will actively market to each other.

The Approach

Instead of trying to interrupt what our audience was interested in, we wanted to become what they were interested in - blurring the distinction between the show and how it was marketed. We extended the show experience by allowing fans to meet and get to know the characters before a single episode had aired. We wanted to involve the audience, inviting their opinion and creativity and giving them the tools to spread their enthusiasm.

The Activity 

Traditionally, a TV show is advertised just two weeks before its broadcast. With Skins, we identified an opportunity to build a community of core fans to help drive positive word of mouth around the show, three months before TX.

Bespoke content experiences were given to key media partners and individual tastemakers, establishing the show's credibility and engaging potential viewers. By super-serving a small and growing community with exclusives, previews and extras, the fans gained ownership over the show, actively promoting it in their own right.

The Results

In the week before launch the show had the highest levels of awareness in Channel 4's history.

The three-minute version of the party trailer received 250,000 unique views and there were 500,000 unique users viewing myspace.com/e4skins in the month leading up to launch. During the final week the site was receiving an average of 60,000 unique visitors per day, equivalent to the Big Brother site.

Over 20,000 total friends signed up prior to the show with more than 5,000 users featuring either the Skins party trailer or banners and backgrounds on their own profiles to help promote the show. There are now over 4.3 million fans and friends of Skins across social platforms.

The End? 

Since launch, we have worked on Skins for Series 2, 3 and 4. Matching the success and vigour of the launch campaign was always going to be tough, but we have successfully managed to re-capture the enthusiasm time and again; it's become the digital marketing success story of the last 5 years.

Our online strategy, marketing and creative around Skins has won nearly every award in the business. These include an IMA Grand Prix, 3 Gold IPAs, IMA effectiveness, NMA effectiveness, Guardian MEGAs, Promax design, Broadcast Digital and the Media Week awards.
Absolut London

To support the launch of Absolut London, we enlisted the creative talent of artist Jamie Hewlitt (Gorillaz) to bring eight characters from the past to life, online. By fusing real world events and exploration to create a digital adventure, the campaign reinforced the Absolut brand as a creative icon.
This was more than just a brand on social. This was about blurring the lines between the physical world and the online, fuelling conversation and fielding user generated content to enforce the connection between our fair capital and the launch of the celebratory Absolut London Limited Edition variant.
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Brief

We were asked to develop a campaign to support the launch of Absolut London; the latest, limited edition variant of their world famous Absolut range. Our work would need to shout the quality message, drive advocacy among target consumers and reinforce the Absolut brand as a creative icon. We collaborated with Jamie Hewlitt (Gorillaz) to create eight characters from different time periods in London's history and through these intriguing personalities, we were able to tell Absolut London’s tale.

Idea

Develop a multi-layered campaign that could be enjoyed irrespective of the amount of time spent engaged with it. An online game built for Facebook taking you through the ages of London, escorted by the individual characters from each era. We fused real world events and exploration with digital adventure, tongue-in-cheek quiz mechanics and gave everyone the chance to show off their incredible knowledge of London to their networks.

By weaving in images and music from the relevant time periods, we were able to create an immersive experience. We also called on our enviable black book of media partners to help us maximise reach for the campaign, embracing specific publications that would fit well with the lifestyle of the characters that had been created. Ultimately, we gave our audience something to have fun with, learn from and enjoy enough that they would encourage others to get involved, celebrating Absolut London.

Results

With a reach of over 350,000 without spending a single penny on media and an average dwell time of over seven minutes, this campaign represents huge cost effectivity without the all important brand engagement suffering.
innocent Juice

We crafted a yearlong calendar of exciting experiences to launch innocent orange juice, celebrating the natural deliciousness of the product. We needed to appeal to the imagination of a core consumer group, super-serving their needs online. To help the product become the most talked about OJ of 2011, this required something special.
By plugging into the insight that this wonderful mummy audience is a big player in the online gaming space, we delivered a series of highly addictive games loaded with brand truths. This naturally social group was soon getting chatty about the leaderboards we had provided and critically, the love we had injected back into the category. Achieving reach of over 5m, our mini-games saw 750,000 game plays amidst twelve months of community pleasing support activity.
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Brief

innocent Orange Juice launched in February 2011 and we were briefed on creating a digital campaign focusing on their core target audience; a classic innocent lover, aged between 30-40 years old, with one or more kids. Probably lives in Chiswick, drives a Range Rover to the shops and reads the Guardian… you know the type.

The core objectives of our digital activity were to: Drive penetration, encourage trial and establish and maintain product consideration. We also had to consistently dial up the USP’s of the product i.e. 11 oranges straight from the tree, nothing more.

Idea

Orange juice is one of the most popular drinks in the UK, however it’s treated as a commodity, like milk. The difficulty in launching a commodity is that it’s mainly driven by price and promotion. We knew that for long-term growth we needed to encourage loyalty. We wanted to pull orange juice right out of the commodity bracket and knew if we could make our consumer care about orange juice again, they would turn to the brand they love the most.

So we crafted a season squeezed full of exciting experiences celebrating the natural deliciousness of innocent orange juice. We created a calendar of activity reflecting the regular nature of purchasing this product. We needed to stay in touch.

Across a twelve month period we released a series of super-sharable mini games that gave our audience a way to get competitive with their networks, backed-up with an outreach programme that hooked exactly the right kind of social voices.

Smart and cute tactics, including sending mummy bloggers mini orange trees to support the notion that all you’ll find in a carafe of innocent OJ is eleven oranges, saw some monumental love for the brand grow across platforms.

Suddenly in a world of orange-based commodity, innocent was riding the love train and became the most talked about orange juice of 2011.

Results

innocent orange juice has been the most successful innocent product launch ever and the most talked about orange juice of 2011. There were over 745,000 plays of our mini branded games on FB, leading to 35,000 new fans. In total, 1.1 million people engaged with the campaign via playing our games, sampling the product or visiting our site. Most significantly, a robust relationship was built with consumers who are always eagerly waiting for the next innocent OJ activity, even telling us what they’d like to see.
Opera di Peroni

We needed to build a campaign that would resonate with trendsetters and urbanites. We knew if we could get these highly respected influencers excited about Peroni Nastro Azzurro’s Opera di Peroni events, massive awareness and intrigue from a wider audience would follow.
Using exciting visuals, moving image and unique online experiences, we mirrored the truly immersive experience of the event itself through our digital activity, played out to the cool crowd, who were more than happy to show they were the first to latch-on.
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Brief

Launch Peroni Nastro Azzurro Opera di Peroni events to the incredibly hard to engage, trendsetter and urbanite target audience. Holler was tasked with bringing Peroni Nastro Azzurro’s contemporary reimagining of classic Italian Opera to life for this audience and encouraging them to bag their tickets.

Given the limited budget, limited ticket availability, and ultra-niche audience we wanted a highly targeted campaign, which would focus on engaging the influencer up front. In turn we knew we’d be creating massive awareness and intrigue within the wider urbanite audience.

We also knew this would serve as the perfect vehicle to build stronger, more engaged communities in Facebook & Twitter.

Idea

Opera di Peroni is a truly immersive event, which puts the audience at the centre of the opera, as the story and music, unfurls around them. We wanted to make digital –the audience’s first Opera di Peroni touch point –an equally immersive experience.

We created a dedicated microsite to house our interactive trailer, using behind the scenes shots from the rehearsals with contemporary opera company Go Opera and recording artist Kwes, which invited the viewer into the world of Opera di Peroni. Hidden within the site were objects relating to Italian provenance and style, which when found, linked through to tickets for the events.

As Opera di Peroni was an entirely new event, the first stage of our activity was to reach out and raise awareness about the opera. Our approach was to target key influencers and trendsetters, which the wider urbanite audience looked to and respected for their cultural lead, and give them something to engage in and share with their networks.

Through a select group we seeded out the Opera di Peroni story with visuals and a YouTube video explaining the story, as well as giving them unique clues to help find the hidden tickets within the interactive trailer. Through these influencers we drove the urbanite target audience through to the interactive trailer where they would be able to explore the Opera di Peroni story in more detail as well as find and purchase tickets to the events.

We also used the Peroni Nastro Azzurro social channels to build awareness and excitement for Opera di Peroni, giving our Facebook fans an exclusive opportunity to purchase tickets before they were available to anyone else.

Results

London events sold out within two weeks of launch, going on to sell out all further events. Need we say more?

Click here to watch our trailer for the event

The Littlest Movie Fest

07 June 2013

Sky’s on-demand service NOW TV is holding the world’s first ever Vine-based film awards, called the 'World's Smallest Film Festival'.

The awards competition, developed by Holler, is exclusively for Vine movies and will give people across the UK a chance to have their short films seen by thousands and judged by a panel of industry professionals.

The festival launched on the website on May 24th and is presented just like a real film festival. Vine moviemakers can enter by simply tagging their films with the hashtag #NOWTVMOVIEFEST followed by the hashtag of the film’s genre.

The Grand Prize winner will receive a coveted place on the Raindance Director Diploma course, while category winners, and a special people’s choice award winner will each receive a Canon 600D DSLR camera.

Unveiling Revlon Ultimate Suede™

05 June 2013

To celebrate the launch of Revlon's new Colorstay Ultimate Suede™ Lipsticks, and position Revlon as an authority on cutting edge fashion trends, we've teamed up with hot-to-trot shoe designer Sophia Webster to create Suede by Sophia.

Sophia brings her unique aesthetic to the campaign by designing an exclusive collection of shoes inspired by the shades in the Colorstay Ultimate Suede™ Lipstick line, exuding a sophisticated and modern femininity.

To introduce both the new line of lipsticks and the limited-edition shoe collection, Holler has developed a social campaign and microsite that offers fans a privileged look under the skin of the project and to explore Sophia's experience from inspiration to creation.

Fans can also win from the limited edition collection as well as the Ultimate Suede lipstick shades, which inspired the shoes. Get involved now!

Telling the Jura story

31 May 2013

We are over the moon to announce our new partnership with Whyte & Mackay superstar single malt brand Jura . Following a competitive pitch, Holler were appointed as digital and social agency of record for this unique label, with an even more unique story to tell. Developing a gorgeous new online destination for the brand was the first step in our journey together, which will go on to see us support Jura’s annual whisky festival and rollout a social strategy with something extra special coming later this year… so stay tuned!

www.jurawhisky.com

Celebrating the Lions' 60th

03 May 2013

Contagious and Holler are joining forces for this year's 60th anniversary of Cannes Media Festival, focusing on what the next few years have to offer us all.

If you want your mind sufficiently blown while you’re out in the sunny climbs of southern France, then pop the names of our very own James Kirkham and Editor of Contagious, Paul Kemp-Robertson in your Filofax. On Tuesday 18th June, you'll learn just what the next 60 months have to offer with respect to technological advancements and their subsequent impacts on both established industries and consumer behaviours alike. Merci beaucoup.

Find out more

Challenge The Van

26 April 2013

Our first digital campaign for Mercedes-Benz Commercial Vehicles launched this week in the form of Challenge The Van

By putting Mercedes-Benz commercial vans through their paces, we brought about a soft-education as to the quality and capability of the range, all wrapped-up in a hugely engaging and eminently shareable content experience.

Users enjoy the opportunity to guess the outcome of each challenge and share their guess success with networks, helping to spread the word with a competitive edge. Each video challenge is beautifully presented in a full screen mode, with the build working seamlessly across platforms and devices to ensure the best experience regardless of the touch point.

Red Bull Imaginate

24 April 2013

To engage the Danny MacAskill fan base in a new and innovative way, Holler have produced a campaign that connects with the target audience through the use of photo-sharing social platform Pinterest, helping to share the love across networks.

We wanted fans to get inside Danny's mind and make sense of some awesome shots from the filming of his new series ‘Imaginate’. Holler developed ‘Make Danny’s Mind Up’, a social event whereby Pinterest users re-pin a set of photos in a particular order to solve a puzzle. Successful completion of the puzzle ensures you are in with a chance of bagging a framed picture of Danny in action, signed by the man himself. A new, more difficult image uploaded as the series progresses gives fans the chance to re-engage with the campaign.

The Co-op appoints Holler to handle social media

22 April 2013

Holler are fiercely proud to announce that we have been appointed as The Co-operative's first social media agency and will be responsible for social strategy, tactical work, community management, engagement production, blogger outreach and seeding.

Gail Lyon, Head of Social at The Co-operative, said: "We chose to work with Holler because of their clear ability to see social as something that is both a unique engagement tool and that is integrated throughout a business."

Read the full article here

Gearing up for the Rev Awards

15 April 2013

We're excited to announce that we have several shortlisted entries at this year's Rev Awards! We reopened the massively successful Revlon Sweet Boutique this past autumn, and it's been shortlisted for Best FMCG Campaign. Also, our work on Absolut London is up for Best Engagement and Mercedes-Benz You Drive is in the running for several awards including Best Social. We'll see you at Awards Night on 17th May!

The need for speed

13 March 2013

Agencies should view the 'always-on' world as a chance to showcase great copy, sharp wits and irreverent ideas, James Kirkham believes.

Here is his Campaign article, with a rather welcome Top Gun inspired title.

The world is always on. Are you?

6 March 2013

Our Managing Partner James Kirkham will take to the stage this week at Dubai Lynx, where he’ll discuss the explosion of reactive advertising. Here he offers some insight into how this culture is impacting the creative approach we’re taking for our clients.

“Responsive advertising communication has erupted… real-time rolling judgments means that instant marketing requires nimble teams who are able to create content experiences on the fly, and jump on opportunities with real media money.

The future of social media has already arrived, and we all need to be quick enough in mind and action to truly capture the moment.”

Read James’ full article here

Red Bull Soapbox - Summer foam party, anyone?

4 March 2013

Red Bull has held more than forty soapbox races around the world, with vehicle designs ranging from classic karts to the downright peculiar including a piano and a giant baby carriage.

Holler devised a strategy to capture the undeniable passion for this absurdly brilliant event, with the aim of creating nationwide hysteria around Red Bull Soapbox coming to London. Imagine it; forty teams in fancy dress tearing down the famous hills of Ally Pally. What’s not to like?

As we draw closer to June, more and more juicy content will be delivered to the nation; bespoke ‘Idiot’s Guides’ to ensure Britain is clued up on this sport, and teams showcasing their progress as they build their magical soapbox creations. From tweets to their Instagram updates, we'll show Britain the blood, sweat and soap that goes into making the perfect gravity-powered race.

Psssssst. Secret Squirrel.

28 February 2013

You know when you have a lovely, big and juicy secret and want to tell everyone, but can't because you're not allowed? Well we feel a bit like that of late. We've got a couple of corking new stories to tell, so bear with us while we prepare for big announcements.

Interactive backstage access for Revlon fans at LFW

22 February 2013

Revlon firmly cemented their place as a cutting edge and fashion forward beauty brand at London Fashion Week A/W 2013, creating make up and nail looks for top designers such as Antonio Berardi, Mark Fast and Christopher Raeburn. Taking backstage access to a new level, holler are producing an interactive video that will give the Revlon Facebook community a distinct perspective of the Antonio Berardi AW13 show. Our audience will be able to explore backstage areas, meet the Revlon creative team and discover the products used to create the catwalk looks for themselves.

We’ve also joined forces with renowned fashion and beauty blogger Lily Melrose for LFW and utlising her massive Instagram and Twitter following, have asked her to post real time for her fans, all the while capturing a series of fascinating behind-the-scenes images, straight from the runway.

Giving a glimpse into this secretive world, the photography will feature hot off the fashion press make-up and nail looks, created by Revlon’s Global Creative Director Gucci Westman and Nail Ambassador Jenny Longworth.

The Fiesta 24-hour Project - Fraser runs the rule in marketing magazine.

21 February 2013

At a time when we’re seeing brands exploring deeper, more integrated ways to connect with their audience, our Head of Planning Jonathan Fraser shares his thoughts on Ford’s latest campaign – The ‘Fiesta 24-Hour Project’.

Read the full article here

Engaging Skate & BMX Trendsetters to launch Red Bull Flow

18 February 2013

Red Bull Flow is a new kind of video platform built specifically for people who love to ride and film BMX & Skateboard clips. Using the Red Bull Flow app, add tags, and instantly view them as collaborative edits - Flows - on the Flow site or in the app.

To launch the app, Holler is executing a grass roots level marketing campaign that engages influencers in the scene, as well as core stores that support local riders and skaters. We’re working closely with these stores and brands to create a network of ambassadors for the app, who love and use it every time they go riding or skating.

This added credibility of existing respected riders and skaters in local scenes has kick started an impressive uptake and interest in the platform.

Flow has already been featured on trendsetting publications including Hypebeast, Dig BMX and HUCK magazine.

The App

James KirkhamManaging Partner

James took an art foundation design degree and then began his digital advertising life in 1999 as Junior Creative at Havas owned Zinc. It was here James worked across accounts such as Microsoft, Sharwood’s and Virgin Cola before making the move to Hard Reality to become a senior member of the creative team.

James co-founded holler in 2001, working extensively for the music industry picking-up a record 14 Digital Music Award nominations, including a Jamiroquai Gold Disc which sits proudly on his bathroom wall at home. These entertainment foundations became a key driving force for change within Channel 4's marketing team. He worked alongside Simon Hankin to create multi-award winning & groundbreaking digital marketing campaigns for TV shows such as Skins, The Inbetweeners and Fonejacker. Further work led to a BAFTA nomination (and two BIMA awards) for the cross platform social experiment 'Year Dot'.

James was also a founding partner of the holler Sydney office in 2008, a role which meant deploying a business model thousands of miles away and create an entirely new commercial entity now turning over millions of dollars and employing some 40+ people.

James is a highly-respected commentator on the digital marketing industry, speaking regularly at conferences including The Guardian Changing Media Summit, IAB Barcelona, MIPCOM, MIPTV, co-chairing The Media Festival (2009, 2010), presenting at the ‘4Talent’ showcase, Promax and BETT education conferences and contributing to a range of publications including The Sunday Times, Q Magazine, The Radio Times and The Guardian. James wrote a column in Broadcast magazine for over a year, detailing innovations in cross platform and the impact of social media on television.

He was a speaker at Cannes Lions 2012, as part of the Leo Burnett global seminar around turning data into ideas and recently starred as guest speaker for Dubai Lynx, musing on the need to adopt an ‘always on’ strategy within social.
Follow James on Twitter

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Will PyneExecutive Creative Director

A graduate of fine art, graphic design and multimedia, Will took his distinctions and first class honours and applied them at some of the best creative shops around. Stints at Seven Worldwide, Dentsu's Travis Sully Harari, Havas' Zinc and finally Leo Burnett's Hard Reality honed his creative leadership skills before co-founding holler with James in 2001.

Will has directed compelling creative for some of the most iconic global brands and challenger brands alike, while understanding the nuances of a digital world. He was a key member of the Channel 4 Design Council, a team of respected industry creatives who laid down a future-facing design blueprint for the channel. Will is a commercially savvy creative partner for Holler London, and was instrumental in opening the agency's first, hugely successful overseas office in Sydney.

Work on brands from Disney to Virgin Atlantic, Mercedes-Benz to innocent drinks, Red Bull to Revlon, has contributed to an impressive creative portfolio. His hands-on approach to creative leadership instills a fantastic, evolving work ethic in a team of gifted content creators. True contemporary creative skill is evident in their adaptive approach at a time when content operates at the speed of news and memes, rather than traditional advertising.

Will writes for Creative Review, has blogged for Brand Republic and had creative commentator pieces published in assorted marketing and creative industry press.
Follow Will on Twitter
Follow Will on Instagram

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Simon HankinManaging Partner

Simon began his career at Sony Music, spearheading digital and online innovations across the business. He worked closely with artists to develop online communities, enabling labels to offer their core fan bases limited edition products and bespoke content. This was amplified further through astute partnerships with the likes of MySpace and NME, and targeted viral seeding mechanics.

Simon also pioneered new discovery revenues with digital and e-commerce platforms including Amazon and the nascent iTunes platform. This dynamic approach massively reduced costs of Sony’s ATL activity, completely reviving the label and reinventing the way music was brought to fans. Simon then took his experience to the world of mobile, as a driving force behind Vodafone Live!, where he was responsible for creating smart partnerships with labels to drive content engagement.

Joining Holler as Managing Partner in 2005, Simon integrated marketing innovations and activations which he has lead since his arrival. Simon was responsible for the multi-award winning ground breaking campaign for Skins on E4, and has nurtured Red Bull’s social and digital activities with notable achievements on campaigns such as Danny MacAskill ‘Way Back Home’ and X-Fighters.
Follow Simon on SoundCloud

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Holler

we get people talking about your brand find out how...

#YOUDRIVE

Brief

Idea

Activity

Results

Sweet Boutique

Brief

Idea

Results

Tweet & Eat

Brief

Idea

Results

We All Make The Games

Brief

Idea

Results

Skins

Brief

The Opportunity

The Approach

The Activity

The Results

The End?

Absolut London

Brief

Idea

Results

innocent Juice

Brief

Idea

Results

Opera di Peroni

Brief

Idea

Results

The Littlest Movie Fest

Unveiling Revlon Ultimate Suede™

Telling the Jura story

Celebrating the Lions' 60th

Challenge The Van

Red Bull Imaginate

The Co-op appoints Holler to handle social media

Gearing up for the Rev Awards

The need for speed

The world is always on. Are you?

Red Bull Soapbox - Summer foam party, anyone?

Psssssst. Secret Squirrel.

Interactive backstage access for Revlon fans at LFW

The Fiesta 24-hour Project - Fraser runs the rule in marketing magazine.

Engaging Skate & BMX Trendsetters to launch Red Bull Flow

James KirkhamManaging Partner

Will PyneExecutive Creative Director

Simon HankinManaging Partner

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