The Littlest Movie Fest

07 June 2013

Sky’s on-demand service NOW TV is holding the world’s first ever Vine-based film awards, called the 'World's Smallest Film Festival'.

The awards competition, developed by Holler, is exclusively for Vine movies and will give people across the UK a chance to have their short films seen by thousands and judged by a panel of industry professionals.

The festival launched on the website on May 24th and is presented just like a real film festival. Vine moviemakers can enter by simply tagging their films with the hashtag #NOWTVMOVIEFEST followed by the hashtag of the film’s genre.

The Grand Prize winner will receive a coveted place on the Raindance Director Diploma course, while category winners, and a special people’s choice award winner will each receive a Canon 600D DSLR camera.

Unveiling Revlon Ultimate Suede™

05 June 2013

To celebrate the launch of Revlon's new Colorstay Ultimate Suede™ Lipsticks, and position Revlon as an authority on cutting edge fashion trends, we've teamed up with hot-to-trot shoe designer Sophia Webster to create Suede by Sophia.

Sophia brings her unique aesthetic to the campaign by designing an exclusive collection of shoes inspired by the shades in the Colorstay Ultimate Suede™ Lipstick line, exuding a sophisticated and modern femininity.

To introduce both the new line of lipsticks and the limited-edition shoe collection, Holler has developed a social campaign and microsite that offers fans a privileged look under the skin of the project and to explore Sophia's experience from inspiration to creation.

Fans can also win from the limited edition collection as well as the Ultimate Suede lipstick shades, which inspired the shoes. Get involved now!

Telling the Jura story

31 May 2013

We are over the moon to announce our new partnership with Whyte & Mackay superstar single malt brand Jura . Following a competitive pitch, Holler were appointed as digital and social agency of record for this unique label, with an even more unique story to tell. Developing a gorgeous new online destination for the brand was the first step in our journey together, which will go on to see us support Jura’s annual whisky festival and rollout a social strategy with something extra special coming later this year… so stay tuned!

www.jurawhisky.com

Celebrating the Lions' 60th

03 May 2013

Contagious and Holler are joining forces for this year's 60th anniversary of Cannes Media Festival, focusing on what the next few years have to offer us all.

If you want your mind sufficiently blown while you’re out in the sunny climbs of southern France, then pop the names of our very own James Kirkham and Editor of Contagious, Paul Kemp-Robertson in your Filofax. On Tuesday 18th June, you'll learn just what the next 60 months have to offer with respect to technological advancements and their subsequent impacts on both established industries and consumer behaviours alike. Merci beaucoup.

Find out more

Challenge The Van

26 April 2013

Our first digital campaign for Mercedes-Benz Commercial Vehicles launched this week in the form of Challenge The Van

By putting Mercedes-Benz commercial vans through their paces, we brought about a soft-education as to the quality and capability of the range, all wrapped-up in a hugely engaging and eminently shareable content experience.

Users enjoy the opportunity to guess the outcome of each challenge and share their guess success with networks, helping to spread the word with a competitive edge. Each video challenge is beautifully presented in a full screen mode, with the build working seamlessly across platforms and devices to ensure the best experience regardless of the touch point.

Red Bull Imaginate

24 April 2013

To engage the Danny MacAskill fan base in a new and innovative way, Holler have produced a campaign that connects with the target audience through the use of photo-sharing social platform Pinterest, helping to share the love across networks.

We wanted fans to get inside Danny's mind and make sense of some awesome shots from the filming of his new series ‘Imaginate’. Holler developed ‘Make Danny’s Mind Up’, a social event whereby Pinterest users re-pin a set of photos in a particular order to solve a puzzle. Successful completion of the puzzle ensures you are in with a chance of bagging a framed picture of Danny in action, signed by the man himself. A new, more difficult image uploaded as the series progresses gives fans the chance to re-engage with the campaign.

The Co-op appoints Holler to handle social media

22 April 2013

Holler are fiercely proud to announce that we have been appointed as The Co-operative's first social media agency and will be responsible for social strategy, tactical work, community management, engagement production, blogger outreach and seeding.

Gail Lyon, Head of Social at The Co-operative, said: "We chose to work with Holler because of their clear ability to see social as something that is both a unique engagement tool and that is integrated throughout a business."

Read the full article here

Gearing up for the Rev Awards

15 April 2013

We're excited to announce that we have several shortlisted entries at this year's Rev Awards! We reopened the massively successful Revlon Sweet Boutique this past autumn, and it's been shortlisted for Best FMCG Campaign. Also, our work on Absolut London is up for Best Engagement and Mercedes-Benz You Drive is in the running for several awards including Best Social. We'll see you at Awards Night on 17th May!

The need for speed

13 March 2013

Agencies should view the 'always-on' world as a chance to showcase great copy, sharp wits and irreverent ideas, James Kirkham believes.

Here is his Campaign article, with a rather welcome Top Gun inspired title.

The world is always on. Are you?

6 March 2013

Our Managing Partner James Kirkham will take to the stage this week at Dubai Lynx, where he’ll discuss the explosion of reactive advertising. Here he offers some insight into how this culture is impacting the creative approach we’re taking for our clients.

“Responsive advertising communication has erupted… real-time rolling judgments means that instant marketing requires nimble teams who are able to create content experiences on the fly, and jump on opportunities with real media money.

The future of social media has already arrived, and we all need to be quick enough in mind and action to truly capture the moment.”

Read James’ full article here

Red Bull Soapbox - Summer foam party, anyone?

4 March 2013

Red Bull has held more than forty soapbox races around the world, with vehicle designs ranging from classic karts to the downright peculiar including a piano and a giant baby carriage.

Holler devised a strategy to capture the undeniable passion for this absurdly brilliant event, with the aim of creating nationwide hysteria around Red Bull Soapbox coming to London. Imagine it; forty teams in fancy dress tearing down the famous hills of Ally Pally. What’s not to like?

As we draw closer to June, more and more juicy content will be delivered to the nation; bespoke ‘Idiot’s Guides’ to ensure Britain is clued up on this sport, and teams showcasing their progress as they build their magical soapbox creations. From tweets to their Instagram updates, we'll show Britain the blood, sweat and soap that goes into making the perfect gravity-powered race.

Psssssst. Secret Squirrel.

28 February 2013

You know when you have a lovely, big and juicy secret and want to tell everyone, but can't because you're not allowed? Well we feel a bit like that of late. We've got a couple of corking new stories to tell, so bear with us while we prepare for big announcements.

Interactive backstage access for Revlon fans at LFW

22 February 2013

Revlon firmly cemented their place as a cutting edge and fashion forward beauty brand at London Fashion Week A/W 2013, creating make up and nail looks for top designers such as Antonio Berardi, Mark Fast and Christopher Raeburn. Taking backstage access to a new level, holler are producing an interactive video that will give the Revlon Facebook community a distinct perspective of the Antonio Berardi AW13 show. Our audience will be able to explore backstage areas, meet the Revlon creative team and discover the products used to create the catwalk looks for themselves.

We’ve also joined forces with renowned fashion and beauty blogger Lily Melrose for LFW and utlising her massive Instagram and Twitter following, have asked her to post real time for her fans, all the while capturing a series of fascinating behind-the-scenes images, straight from the runway.

Giving a glimpse into this secretive world, the photography will feature hot off the fashion press make-up and nail looks, created by Revlon’s Global Creative Director Gucci Westman and Nail Ambassador Jenny Longworth.

The Fiesta 24-hour Project - Fraser runs the rule in marketing magazine.

21 February 2013

At a time when we’re seeing brands exploring deeper, more integrated ways to connect with their audience, our Head of Planning Jonathan Fraser shares his thoughts on Ford’s latest campaign – The ‘Fiesta 24-Hour Project’.

Read the full article here

Engaging Skate & BMX Trendsetters to launch Red Bull Flow

18 February 2013

Red Bull Flow is a new kind of video platform built specifically for people who love to ride and film BMX & Skateboard clips. Using the Red Bull Flow app, add tags, and instantly view them as collaborative edits - Flows - on the Flow site or in the app.

To launch the app, Holler is executing a grass roots level marketing campaign that engages influencers in the scene, as well as core stores that support local riders and skaters. We’re working closely with these stores and brands to create a network of ambassadors for the app, who love and use it every time they go riding or skating.

This added credibility of existing respected riders and skaters in local scenes has kick started an impressive uptake and interest in the platform.

Flow has already been featured on trendsetting publications including Hypebeast, Dig BMX and HUCK magazine.

The App